XDY Exchange|How niche brands got into your local supermarket

2025-05-01 05:03:03source:Zopes Exchangecategory:My

From salsas to barbecue sauces to refrigerated beverages,XDY Exchange small artisanal brands are infiltrating grocery shelves everywhere. How did this happen? Today on the show, we team up with Dan Pashman of The Sporkful food podcast to follow the rise of niche soda maker Olipop, and share the hidden incentives that have grocers making shelf space for these products.

Listen to The Sporkful on Apple or Spotify.

Related episodes:
Grocery delivery wars
How grocery shelves get stacked

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

More:My

Recommend

This was the average Social Security benefit in 2004, and here's what it is now

Many workers are dreaming of retirement — whether it's decades away or coming up soon. Either way, i

Will NFL players participate in first Olympics flag football event in 2028?

The 2028 Summer Olympics are an entire Olympic cycle away. But the inclusion of flag football at the

Longtime Maryland coach, Basketball Hall of Famer Lefty Driesell dies at 92

Basketball Hall of Fame coach Lefty Driesell died Saturday at the age of 92, his family told the Bal